ERNA'S GOURMET
Erna’s Gourmet tells the story of ethnic, rustic, home-cooked Austrian European food, done professionally – started in 2007 by Maya Lisa Shankar. The initial branding was done in 2010. Maya named the venture after her grandmother, Erna; on the milestone occasion of her one-hundredth birthday, she decided to get a rebranding done.
ROLE
Branding
Visual Language
Packaging Design
Branding
Visual Language
Packaging Design
The rebranding exercise aimed to ensure that the brand identity remained relevant, modern, and adaptable to the rapidly changing industry. I was tasked with creating a new identity and brand language for Erna's, while still incorporating the mnemonic of the grandmother, which had become an integral part of the brand. To reinforce the vintage vibe, I used a colour palette of beige, blue, and saturated orange, and carried this look and feel through a set of icons, a rotational menu, and various placards and packaging collaterals, ensuring that the brand had a rustic and familiar feel to customers.
TEAM
Creative Director - Prasun Mazumdar
Designer - Smriti Jaiswal
Creative Director - Prasun Mazumdar
Designer - Smriti Jaiswal
