ADAA Samsung Coffee Table Book
The ADAA coffee table book for Samsung is a design inspiration book made for the benefit of the in-house design team at Samsung. The book features the style-evolution of India; in a timeline format – beginning from the Indus Valley Civilisation, all the way to the present 21st century. The purpose of this book is to make the reader aware of the untapped reservoir of design inspiration in India. Since the book has a vast amount of information and images, we designed a system for the 3 parts of the timeline. Each section is also icon-coded or colour-coded for easy consumption of content. The book was very well received by the team at Samsung. My major contribution in this project was designing the layout for all three parts of the book. Keeping in mind that the three parts are three eras, the system design of the book was consistent but the layout was evolved with the progression of the eras. The system design of the content was done in collaboration with my colleague.
ROLE
System Design
Layout Design
System Design
Layout Design
TEAM
Creative Director - Prasun Mazumdar
Designers - Prisila Netalkar, Smriti Jaiswal
Creative Director - Prasun Mazumdar
Designers - Prisila Netalkar, Smriti Jaiswal
