ELIXIR SHOP
Elixir Shop is a wellness brand dealing in skin, hair, and body care products – Their products are 100% natural, have a chemical-free range, and feature a unique blend of essential oils. I was approached to re-brand their entire product line, creating a distinctive brand identity system that accurately captures the simplistic, soft feel of the company – and to eventually translate this identity into new packaging design for all of their products – as the packaging is the most visible, and most vital usage of the brand vocabulary.
ROLE
Branding
Packaging Design
Brand Guidelines
Branding
Packaging Design
Brand Guidelines
Lotus was the inspiration for their earlier logo as well. My challenge was to keep the same lotus concept and create a unique-looking logo with modern aesthetics working along with the rest of the design philosophy. The lotus symbol created is one continuous line, with cuts made strategically on places to give a flat yet three-dimensional feel, the resultant shape is one single piece which makes it an ideal shape for embossing.
TEAM
Creative Director - Prasun Mazumdar
Designer - Smriti Jaiswal
Creative Director - Prasun Mazumdar
Designer - Smriti Jaiswal
